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Key Words and Key Phrases
Choosing the right keywords should be a crucial step in every webmaster's campaign for the highest rankings. Before you start to promote
your site, take time to find the most precise words for that site. Here are some suggestions...
First - find the keywords with the biggest search volume. Go to "sem.smallbusiness.yahoo.com/ SearchEngineMarketing"
and enter some key words you have thought of. The site will return 50 of the highest used words and phrases on the internet.
Second - Do not use single words. Look up and use phrases. Don't use "cars" and "sale", use "used cars
augusta".
Third - keep the searcher in mind. The phrase "antique books" may work better for you than "old books". The
searcher who is looking for books for sale that are 150 or 200 years old will be more discriminating in their search words. Keep in mind
that you want to reach a potential buyer, not students who are looking for information for a report.
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